Tour VIP Heineken: Explore Amsterdam’s original Heineken brewery, closed for production in 1988 when it could no longer meet the high production demand. Now a unique tourist attraction, the Heineken Experience welcomes over 700,000 visitors from across the globe per year.
First, enjoy a guided tour through the old brewery. Learn the history of the Heineken company. Hear about the 4 natural ingredients used to make the beer, and discover the full brewing process. Learn how Heineken partners with high profile brands for maximum exposure, such as the UEFA Champions League and the James Bond franchise. Enjoy an exclusive look at the Heineken stables.
Then, a Heineken connoisseur will take you to an exclusive space within the brewery to sample 5 premium beers, along with some famous Dutch cheeses and “bitterballen” snacks. Your guide will provide extra information about the beers as you taste them.
Meeting/pick-up point: Heineken Experience/Brewery, Stadhouderskade 78.
Duration: 2.5 hours.
Start/opening time: At 12pm, 2pm or 4pm. Please ensure you arrive at the meeting point at least 20 minutes prior to the tour start time.
End/closing time: At 6:30pm.